WHAT IS MADNESS?

THE NORTH FACE

AWARDS

CREDITS

The North Face asked us to remind the world why exploration matters. Along the way, we discovered that today's explorers are often misunderstood. We needed to change people's perceptions.
Question Madness challenges preconceived ideas of a life well lived, ultimately proving that feeding our curiosity is the clearest path to progress.

Cannes Lions 2017 - Film craft editing - Bronze Lion
One Show 2017 - Use of Licensed / Adapted Music - Single Bronze
Créa 2017 - Campagne film hors télé - Grand Prix

Agency — SIDLEE Montréal
Director — Stacy Peralta
Creative Teams — Alex Burt-Riley, Aurélien Liguori,
Andrew Lord, Jean-Michel Mercier

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